Yatharth Hospitals
Yatharth, a fairly new entrant in the super specialty hospital space, was looking to establish itself as a challenger brand. We came up with a positioning statement and communication that helped in projecting Yatharth as a brand that was continuously evolving and raising the bar. ‘Get Better’ as a philosophy not only became highly relatable to the external audiences, but also motivated and inspired the internal stakeholders and partners.