Molife is one of India’s first home-grown mobile & lifestyle accessories brands. An Optiemus Infracom group company, Molife was incepted to cater to the needs of a young generation of Indians who have an insatiable appetite for entertainment. Glue Creatives helped develop the brand positioning as well as communication that was in sync with the constantly changing mood and obsessions of this target audience. The Non-stop Dewangee campaign gave voice to the restlessness of youth across online and offline channels.