Abjayon Inc.
Abjayon, a specialized engineering services organisation, wanted itself to be repositioned and reprojected through a new age visual identity and ethos that exuded its cutting-edge technical prowess and its ability to tackle challenges and provide effective solutions. Through design explorations in collaboration with the client, we developed a new logo and visual language using the elements that best depict and epitomize what Abjayon stands for. We also developed a new tagline, Bring IT On, that captures the organisation’s inherent attitude of always being open to taking on new IT challenges and never holding itself back in enabling large scale transformations. A social media campaign, based on Bring IT On, was then launched across various vehicles to enhance the brand awareness and also to position Abjayon as a great place to work among the jobseekers.